Dr. Robert E. Balon, President and CEO
Dr. Rob Balon actively works with Benchmark clients because helping
them win is his passion. He is an expert strategist and marketer as
well as holding a PhD in survey design from the University of Michigan
at Ann Arbor. A much sought after public speaker, he is the author of
four books and dozens of articles in scholarly journals on the field
of research and marketing. He also frequently serves an expert witness
in Intellectual Property litigation with specific experience in
trademark infringements. Prior to joining The Benchmark Company,
Dr. Balon worked as VP Marketing for Texas Trends. He also taught for
five years at the University of Texas at Austin and at Cal. St. Long
Robert J. Gacutan, Director of Technology and Research
RJ brings a strong technology background to Benchmark, and is responsible for the technical aspects of all our offline and online research as well as our web presence. He has an impressive analytical background as well, and is a highly valued member of our team. He matriculated at the University of Texas.
Joe Russell, VP of Research Services
Joe is a 19-year veteran of the Benchmark Company. He has an M.A.
from The University of Iowa in Communications Research. Joe is
responsible for overseeing client projects and supervising account
executives. He works as the third member of the client-interaction
team and is an expert in multivariate data analysis.